The smell of its namesake liquor—made here for over four centuries—suffuses the streets of Tequila (pop. 20,000). Surrounded by gentle mountains covered with the prickly, blue-green agave cactus plants as far as the eye can see, this small town is home to 16 tequila distilleries, including those of tequila giants Sauza and José Cuervo. Nearly every business in town is linked to alcohol in some way, and tourism sustains a slew of T-shirt, souvenir, and liquor shops, selling every variety of tequila and mezcal. A great daytrip from Guadalajara, Tequila makes for good times and even better nights.
Transportation And Practical Information
Transportes Teocuitatlan buses (☎3619 3989) leave for Tequila from Guadalajara’s old bus station (2hr., every 15min. 5:30am-9:30pm, 50 pesos). In Tequila, walk to the left from the bus stop and head down Sixto Gorjón into town. Turn right at Juárez, and then left at the cathedral to get to Plaza Principal.
All the distilleries are close to Plaza Principal. The giant José Cuervo and Sauza plants are right next to each other two blocks north of the plaza on a street that starts off as Corona; to the left, as you walk towards the Sauza plant, it becomes Sauza Mora. Turn off Corona to the left on Cuervo to reach the factory gates. Though it’s hard to get lost in a town so small, you may want to pick up a map at the Gobierno Municipal, at the corner of Cuervo y Corona.
The tourist office’s module is located in a corner of the plaza across from the Palacio Municipal. (Open daily 10am-4pm.)
Bancomer, on Gorjón at Juárez, has a 24hr. ATM. (Open M-F 9am-4pm, Sa 9am-1pm.)
Farmacia Gema, Gorjón 206 (☎742 4733), is open 24 hours.
Sergio Cyber (☎742 4817), upstairs at Gorjón 88, has Internet access (12 pesos per hr).
The police (☎742 0056) are right next door at Cuervo 33. In a medical emergency, call ☎080 or 116 for an ambulance.
The post office is located at the corner of Juárez and Madero. (Open daily 9am-3pm.) Postal code: 46400.
Accommodations And Food
Tequila has a range of hotels close to the main plaza.
Hotel Colonial 2, Morelos 52
One block to the right before the plaza, has clean rooms with fan, bathroom, and TV overlooking a tranquil lobby. (☎742 4540. Singles start at 135 pesos. Cash only.)
Hotel San Francisco 3, 10 Vallarta
Next to the cathedral, is a clean, comfortable sanctuary with large rooms. All rooms have private bath, fan, and TV. (☎742 1757. Singles 200 pesos; doubles 250 pesos. Cash only.)
MORE EXPENSIVE
Hotel Posada del Agave 4
Offers tequila-themed digs. Clean rooms decorated in tiles painted with agave plants have private baths, fans, and cable TV. (☎742 0774. Reception 24hr. Singles 210 pesos; doubles 299 pesos. Cash only.)
Casa Dulce Maria Hotel 5, Abasolo 20
Off Gorjón, catches the eye with stunning columns surrounding the fountain in the courtyard. Spotless rooms come with large, comfortable beds and equally immaculate baths. (☎742 3200. Reception 24hr. Singles 300 pesos; doubles 480 pesos. MC/V.)
Hotel Abasolo 3, Abasolo 80A
Provides spacious rooms with bath and TV, some with balconies overlooking the street. (☎742 8518. Reception 24hr. Singles 180 pesos; doubles 250 pesos; triples 380 pesos. Cash only.)
Food
A diverse cross-section of restaurants surrounds the plaza and the nearby streets.
El Mesón de Mezcal 4, Gorjón 152
Flavors most of its food with its very own brand of tequila. (☎742 0476. Torta ahogada 20 pesos. Shrimp 72 pesos. Open daily 9am-10pm. Cash only.)
For a nice evening view of the plaza, try Cafe de Rossy 3, Vallarta 4. (☎742 2030. Espresso 10 pesos. Cappuccino 18 pesos. Club sandwiches 20 pesos. Coffee with tequila 20-30 pesos. Open daily 8am-2pm, 6:30-11pm. Cash only.)
Right across from the Cuervo factory is the elegant, breezy La Fonda Cholula 4, Corona 55. The enchiladas (50 pesos) go well with a little tequila, which starts at 30 pesos. (☎742 1079. Open daily 11am-6pm. AmEx/MC/V.) Taco stands also cluster on the right-hand side of the church as you face the entrance.